How To See Top Influencers On Youtube And Instagram?

Are you curious to know who the top influencers are on Youtube and Instagram? Well, look no further! In this article, we will delve into the world of social media stars and show you how to easily discover the crème de la crème of content creators. Whether you’re looking for inspiration, collaboration opportunities, or simply want to stay up-to-date with the latest trends, finding the top influencers can be a game-changer. So, let’s dive in and explore how you can uncover these influential personalities on two of the biggest social media platforms out there.

When it comes to Youtube and Instagram, the realm of influencers is vast and ever-evolving. These platforms are home to a diverse range of content creators who have amassed millions of followers and have the power to influence trends, opinions, and even purchasing decisions. But how can you find these top influencers amidst the sea of content? Fear not, as we’ve got you covered. In this article, we will walk you through some effective methods to see the top influencers on Youtube and Instagram. Get ready to uncover the stars who are making waves in the digital world and gain valuable insights into their strategies and success. So, let’s get started and discover the key to unlocking the world of top influencers on Youtube and Instagram!

How to See Top Influencers on Youtube and Instagram?

How to See Top Influencers on Youtube and Instagram?

Are you looking to discover the top influencers on Youtube and Instagram? With the rise of social media, influencers have become a powerful force in shaping trends and consumer behavior. Whether you’re a marketer, a content creator, or simply someone who enjoys following influential individuals, knowing how to find and identify the top influencers can be invaluable. In this article, we’ll explore various methods and strategies to help you see the top influencers on Youtube and Instagram.

Using Social Media Platforms

Social media platforms themselves are a great starting point when it comes to finding top influencers. Both Youtube and Instagram have features that allow you to search for influencers based on various criteria. On Youtube, you can use the search bar to find channels related to your niche or industry. Sorting the results by popularity or number of subscribers can help you identify the top influencers in that specific category.

Similarly, on Instagram, you can use the search function to find influencers based on hashtags, keywords, or usernames. By exploring popular posts and accounts in your field of interest, you can uncover the top influencers who are making waves on the platform.

Utilizing Influencer Marketing Tools

In addition to using social media platforms directly, there are also specialized influencer marketing tools that can assist you in finding top influencers. These tools provide insights and analytics on influencers’ reach, engagement, and audience demographics. By using these tools, you can gain a deeper understanding of an influencer’s performance and determine whether they align with your goals and target audience.

Some popular influencer marketing tools include BuzzSumo, Upfluence, and HypeAuditor. These platforms offer advanced search options, allowing you to filter influencers based on specific criteria such as location, engagement rate, and follower count. By leveraging these tools, you can quickly discover the top influencers on Youtube and Instagram who are most likely to resonate with your brand or campaign.

Benefits of Collaborating with Top Influencers

Partnering with top influencers on Youtube and Instagram can bring numerous benefits to your brand or business. Firstly, influencers have a dedicated following that trusts their recommendations and opinions. By collaborating with them, you can tap into their audience and potentially gain new customers or followers.

Secondly, top influencers often have expertise in their respective niches. This means they can provide valuable insights and create high-quality content that resonates with their audience. By leveraging their expertise, you can elevate your brand’s image and credibility.

Increasing Brand Awareness and Reach

One of the key benefits of collaborating with top influencers is the ability to increase brand awareness and reach. Influencers have a wide and engaged audience, and when they promote your brand or products, it can generate significant exposure. This exposure can lead to increased brand recognition and reach, ultimately driving more traffic to your website or social media channels.

Furthermore, influencer collaborations can also result in viral content or campaigns. If an influencer’s post or video goes viral, it can create a ripple effect, reaching a much larger audience beyond their immediate followers. This increased visibility can have a lasting impact on your brand’s reputation and growth.

Tips for Identifying Top Influencers

When it comes to identifying top influencers on Youtube and Instagram, it’s important to consider several factors. Firstly, look at the influencer’s engagement rate. This metric measures the level of interaction and interest their posts receive from their audience. High engagement indicates that their content is resonating with their followers, making them a potential top influencer.

Secondly, consider the influencer’s niche and relevance to your brand. While an influencer may have a large following, their content may not align with your industry or target audience. It’s crucial to choose influencers whose content and values align with your brand’s identity and goals.

Engage with the Influencer’s Audience

An effective way to identify top influencers is by engaging with their audience. By monitoring the comments and interactions on an influencer’s posts, you can gauge the level of engagement and authenticity. Look for influencers who have an active and engaged audience, as this is a strong indicator of their influence and impact.

Additionally, consider the influencer’s overall brand image and reputation. Are they known for being genuine, trustworthy, and professional? These qualities are essential when partnering with influencers, as they will reflect on your brand as well.


Discovering the top influencers on Youtube and Instagram is a valuable skill in today’s digital landscape. By utilizing social media platforms, influencer marketing tools, and considering crucial factors such as engagement rate and relevance, you can identify the influencers who are making waves and driving trends. Collaborating with top influencers can elevate your brand’s reach, increase brand awareness, and provide valuable expertise. So, start exploring and connecting with the top influencers who can help you achieve your goals.

Key Takeaways: How to See Top Influencers on Youtube and Instagram?

  • 1. Use social media analytics tools like Social Blade to identify top influencers on YouTube and Instagram.
  • 2. Look for influencers with high subscriber or follower counts and consistent engagement on their content.
  • 3. Pay attention to influencers who have a niche or specific topic they specialize in.
  • 4. Check out influencer ranking websites like Influencer Marketing Hub or HypeAuditor for curated lists of top influencers.
  • 5. Follow industry hashtags and explore trending content to discover new and upcoming influencers.

Frequently Asked Questions

Want to know who the top influencers are on YouTube and Instagram? Look no further! Here are some commonly asked questions about finding the top influencers on these platforms.

1. How can I find the top influencers on YouTube and Instagram?

When it comes to finding the top influencers on YouTube and Instagram, there are a few methods you can use. One way is to search for popular keywords or hashtags related to your niche and see which influencers are consistently ranking high in search results or using those hashtags. Another method is to explore the “trending” or “popular” sections on these platforms, where you can discover influencers who are currently gaining a lot of attention. Additionally, you can use third-party tools and websites that provide analytics and insights on influencer rankings.

Remember that influencer rankings can vary over time, so it’s important to regularly stay updated on the latest trends and changes in the influencer landscape.

2. Are there any tools or websites that can help me find the top influencers?

Yes, there are several tools and websites that can assist you in finding the top influencers on YouTube and Instagram. Some popular options include Social Blade, HypeAuditor, and BuzzSumo. These platforms provide analytics and insights on influencer rankings, engagement rates, follower growth, and more. They can help you identify the most influential creators in your niche and make informed decisions about collaborations or partnerships.

It’s worth noting that while these tools can be helpful, they should be used in conjunction with your own research and analysis to ensure you find the best influencers for your specific goals and target audience.

3. Can I use social media platforms’ built-in search functions to find top influencers?

Yes, the built-in search functions on YouTube and Instagram can be useful for finding top influencers. On YouTube, you can search for keywords or topics related to your niche and then filter the results by “Channels” to see which creators have the most subscribers or views. On Instagram, you can search for hashtags or keywords and explore the top posts and accounts related to those topics.

While these search functions can provide a good starting point, keep in mind that they may not always display the most accurate or up-to-date results. Therefore, using a combination of built-in search functions and third-party tools can give you a more comprehensive view of the top influencers.

4. Are there specific criteria I should consider when determining if an influencer is “top”?

When determining if an influencer is considered “top,” there are several criteria you can consider. These include the number of followers or subscribers they have, their engagement rates (likes, comments, shares), the quality and consistency of their content, their overall reach and influence within their niche, and any awards or recognition they have received. Additionally, factors such as brand collaborations, audience demographics, and the ability to drive conversions or sales can also indicate an influencer’s “top” status.

It’s important to note that the definition of a “top” influencer may vary depending on your specific goals and target audience. What may be considered top in one industry or niche may not hold the same weight in another. Therefore, it’s crucial to align your criteria with your objectives and audience preferences.

5. How often should I update my list of top influencers?

The frequency at which you update your list of top influencers depends on various factors such as the pace of change in your industry, emerging trends, and the growth rate of new influencers. However, it’s generally recommended to review and update your list at least once every quarter. This allows you to stay current with the latest influencer developments and ensures you are working with creators who are still relevant and influential.

Remember that influencer rankings can fluctuate, and new influencers can emerge rapidly. By regularly updating your list, you can maintain a strong network of top influencers and maximize the effectiveness of your influencer marketing strategies.

How to find influencers to promote your business

Final Thoughts: Discovering the Powerhouses of YouTube and Instagram

As we wrap up our exploration on how to find the top influencers on YouTube and Instagram, it’s clear that these platforms have become powerful tools for content creators and digital marketers alike. By leveraging the right resources and strategies, you can unlock the potential for your brand to reach new heights of success. Remember, SEO is key to ensuring your content stands out amidst the vast sea of creators out there.

In this digital age, it’s crucial to stay ahead of the game and adapt to the ever-evolving landscape of social media. By utilizing platforms like YouTube and Instagram to identify influential figures in your niche, you can learn from their success and apply it to your own journey. So, don’t be afraid to dive in, experiment, and forge your own path to greatness. With dedication, creativity, and a dash of SEO magic, you too can become a force to be reckoned with in the world of online influence. Best of luck on your influencer discovery journey!

Back to blog